{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unpacking the Brand","title":"Why LabelExpo Rebranded to LOUPE with Jade Grace","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9deb586e\"></iframe>","width":"100%","height":180,"duration":2300,"description":"LabelExpo is now LOUPE — but why?\nIn this episode, Jade Grace of Informa Markets explains the data, the strategy, and the industry shifts that led to one of the biggest rebrands in packaging history.\nWe cover:\n• Why the label industry has outgrown traditional definitions\n• The 6-year process behind the rebrand\n• How younger industry professionals viewed the LabelExpo name\n• The emergence of flexible packaging, folding cartons, and convergence\n• How LOUPE becomes a more inclusive, future-focused platform\n• What converters, suppliers, and brand owners can expect moving forward\n00:00 – Intro: The Evolution of Label Technologies\n00:35 – Welcome & Introducing Jade Grace\n01:26 – Why LabelExpo Rebranded to LOUPE\n02:34 – How the 6-Year Rebrand Process Began\n04:01 – Why the Name “LOUPE”?\n07:12 – Research & Industry Data Behind the Decision\n11:21 – Industry Reaction to the Announcement\n14:29 – What Stakeholders Really Said\n16:06 – Future-Proofing the Platform\n21:16 – How LOUPE Expands Opportunities\n25:22 – LOUPE Americas: The Official Launch\n26:10 – What Success Looks Like in 5 Years\n30:55 – Rapid Fire Questions\n37:12 – Closing Thoughts\nUnpacking the Brand is your inside look at the people, technologies, and strategies shaping the packaging and branding industries. Watch the show on YouTube or listen on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and all major platforms.\n#UnpackingTheBrand #LOUPERebrand #PackagingIndustry #LabelExpo #BrandStrategy","thumbnail_url":"https://img.transistorcdn.com/L3_7BCWFTCmKpBtRxDzuIaYAE5fle3ClB_ectO--e3c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YWUx/MWFmZDRjNzNkZWUz/ZWQzMmUwMzk5YzBl/YTk2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}