{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Data Helps ThirdLove Shoppers Find The Perfect Fit","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9df20d47\"></iframe>","width":"100%","height":180,"duration":1393,"description":"Bra shopping has never been easy. Even in high-end locations with white-glove fitting services, consumers often find themselves with imperfect fits and money down the drain. ThirdLove was founded to make the bra shopping process painless. Using cutting-edge technology and data, ThirdLove has built a cult-like following because the company doesn't just make finding the perfect bra super easy; it helps customers feel connected to a larger community of like-minded individuals. But the brand's fitting technology isn't the only source of data used to power the business. During this episode, co-founder and CEO Heidi Zak reveals how data is embedded into all facets of the ThirdLove business, and how the team used new insights during the pandemic.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}