{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Track the Right Metrics & KPIs Throughout Your Funnel","html":"","width":"100%","height":180,"duration":2899,"description":"This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company.\nDan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more.\nIf you are overwhelmed by the amount of data you need to track and don’t know where to start, then this episode is for you. Listen in as Dan walks us through a step-by-step actionable methodology on how to track the right metrics and KPIs for new and existing businesses.\nTopics covered:\nDetermining the metrics and tools useful to your company\nKey KPIs to rely on\nBuilding an analytics and integration specification guide\nScript planning and auditing\nTips and resources for learning analytics\nEntreprenuership and starting a business\nCustomer development and validation\nRecommended resources\nResources mentioned:\nEffin Amazing blog\ndan@effinamazing.com\nKissmetrics\n‍Amplitude\n‍Segment\n‍Google Analytics\n‍Mixpanel\n‍Hotjar\n‍Heap\nHow to Integrate and Extract Insights from Analytics\nUdemy, CXL Institute\nThe Lean Startup by Eric Ries,\n‍SteveBlank.com\n‍You have a business idea, but what’s next by Dan McGaw\n‍Growth Hacker TV\nEffin Amazing Online UTM Tracking Code Builder\nInVision app\nBreak Through the Noise in Marketing by Doing Less","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}