{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie","html":"","width":"100%","height":180,"duration":2833,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* How Bonnie Gillespie started building her content empire before she even started a business* Why a 3-ring binder was all the evidence she needed to know it was time to write her first book* How she used an automated Twitter account to build her audience and produce a new product from repurposed content* And, why Bonnie doesn’t buy into guru culture—despite being a leader thousands of people look to for guidance\n\n\n\n\n\nWriter’s block—most people who write have experienced that crushing feeling of having nothing to say.\n\n\n\nAnd if finding new customers, convincing them to buy, and developing new products depends on your ability to produce great content, writer’s block can feel worse than an empty bank account.\n\n\n\nBut what if everything we believe about writer’s block and our business’s dependency on a steady stream of new content is wrong?\n\n\n\nThis month, we’re examining the stories of business owners who have planted a seed, watered it, tended it, and helped it grow.\n\n\n\nIn this episode, you’ll learn how Bonnie Gillespie, the author of Self-Management For Actors, planted a seed before she even started her business. Her bridge job as a show business industry columnist blossomed into an empire that is still rooted in the words she wrote over 20 years ago.\n\n\n\nEmail by email, article by article, blog post by blog post, book by book, even tweet by tweet, she’s strategically pieced together her body of work.\n\n\n\nBonnie and I talk about how she realized her first book was waiting to be born, the way she used an automated Twitter account to develop a new product, how she stays in dialogue with her audience to fuel the content she publishes, and why she doesn’t buy into guru culture.\n\n\n\nDo you have a story about planting a seed in your business?\n\n\n\nHave you run a small experiment and watched it transform your business? Have you taken a small step and put yourself on a whole new path? I’d love to hear your story.\n\n\n\nShare it with us on Instagram using...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}