{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In the Pit with Cody Schneider | Marketing | Growth | Startups","title":"Ranking Your New Startup Domain for Your Brand Name","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9e72d3c1\"></iframe>","width":"100%","height":180,"duration":419,"description":"Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen.\nIn this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you’ll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process.\n\nIf you're launching anything new, this is the tactical blueprint you wish you had earlier.\nWhat You’ll Learn\nWhy ranking for your brand name is the first real trust signal for any startup\nHow to pick a name and domain you can actually rank for\nThe “first 100 links” strategy that trains Google to recognize your brand\nSimple ways to generate branded search behavior across social and content\nHow Google quietly tests your domain—and how to know when it’s happening\nHow to use Google Search Ads to accelerate ranking and protect your brand\nWhy .com still matters more than any other TLD\n\nTimestamps\n00:00 — Why your new domain must rank for your own brand name\n00:31 — Why ranking for your brand name is a critical early trust signal\n01:03 — The rookie mistake founders make when picking a brand name\n01:13 — What ideal, non-competitive SERPs should look like\n01:35 — Graphed.com’s journey to finally ranking in position one\n01:45 — Overview of the process to teach Google your brand\n01:55 — Step 1: Build backlinks to your homepage\n03:29 — Step 2: Drive branded search with social posts & content\n04:21 — Step 3: Run Google Search Ads on your exact brand name\n05:45 — Why you should always buy the .com for your brand\n06:16 — Final thoughts + Graphed free trial\n\nKey Topics & Insights\n1. Ranking for Your Brand Name = Early-Stage Trust\nIf someone Googles your company and doesn’t find you, credibility collapses. Ranking for your brand name is one of the first—and easiest—trust signals to secure. Graphed.com took ~2 months to rank, but with...","thumbnail_url":"https://img.transistorcdn.com/8hY4iJdp92BJonjIlukdVB7zj2Q7aUCZiKO6LVbqKdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}