{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"The Other Reason Your B2B SaaS Product \"Doesn't Work\"","html":"","width":"100%","height":180,"duration":183,"description":"Besides the obvious technical issues, there's a deeper meaning behind your users providing you with feedback that your product \"doesn't work\".  Let's talk about what that might really mean and what to do about it.\nHow to launch of profitable B2B SaaS business for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here and today What I wanna talk to you about is the other reason users and customers might claim that your product quote doesn't work. Now, the first one's probably pretty obvious, and that's because it doesn't technically as in something's broken with your product. That one's probably pretty straightforward.\nThe other reason is that in terms of how I would interpret it, is really what they mean is that your product is too hard to use as in what they're trying to do with it. The output or the outcome they're trying to generate from it is too hard for them to figure out how to do. Now, this falls into any number of different categories, but regardless, your users and customers are gonna treat your product the same way.\nNow, especially if you're starting out or launching a B2B SaaS application, you might not get this precisely right on the first try, and that's okay. What's important is for people to. Jump through the hoops to be able to use it so that you can get the feedback in terms of what doesn't work. Right. So don't immediately think that someone reporting something not working means that your product can't do it technically.\nThat's what I'm trying to explain is, and that may or may not be the case. More than likely it's probably not. But uh, at least if it's only a few people reporting that feedback, if it's consistent across the board and it's tons of users, then yeah, you may have a legitimate technical issue, but, The deeper meaning behind people giving you feedback about product and not working, especially on a case by case basis, is probably more than likely a usability issue.\nSo what you want to do in that case...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}