{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Endurance Coaching Business Podcast","title":"Instagram for Show LinkedIn for Dough","html":"","width":"100%","height":180,"duration":450,"description":"Recently, I wrote a post about how some coaching platforms weren't operating in the best interest of coaches After that, I asked my email list to come and comment on one of my LinkedIn posts to help me get some traction. Only two people did. This made me realize something: not many coaches are using LinkedIn, or I hadn’t quite built enough credit with my audience yet. Probably a little bit of both.I suspect most coaches are spending more time on platforms like Instagram, where engagement is high. This engagement feels great, but there is a problem. On Instagram a lot of people take small actions by liking, or commenting, but not big action, like booking a call with you to discuss your coaching.I also recently wrote about charging premium prices and attracting higher-paying, less price-sensitive clients. So where are those clients? Probably on LinkedIn.Instagram is flashy—it’s where you get likes, comments, and shares. But how often do those likes turn into paying clients? Sure, people might engage with your content more on Instagram, but LinkedIn users are more professional and less price-sensitive. They might not “like” your Instagram post, but they’re far more likely to book a call and become a customer.Why LinkedIn Should Be on Your RadarYou might not think LinkedIn is the best place to share content, but LinkedIn users are actively looking for ways to improve their careers and lives, making them more likely to see the value in your coaching services.LinkedIn hasn’t traditionally been the cool kid on the block, but that’s changing. It’s becoming more popular, not just for finding a new corporate job, but for connecting with professionals who are serious about personal growth and are willing to invest in themselves.Instagram might give you more likes and views, but LinkedIn could give you “good” business. The people on LinkedIn are serious—they’re the ones who will read your posts, check out your profile, and reach out to learn how you can help them achieve...","thumbnail_url":"https://img.transistorcdn.com/hoArdQvnejs5SsAVUt-rzfA1jCLNOpd39DmkUY3NhIE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5MjYxLzE2Nzc1/MjczMzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}