{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Revenue Formula","title":"Burn the old playbook (With Jacco van der Kooij)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9edd32b5\"></iframe>","width":"100%","height":180,"duration":2986,"description":"AI won’t fix your sales model if the foundation is broken. In this episode, Jacco van der Kooij explains why the old go-to-market playbook is collapsing—and what the new, AI-powered future actually looks like.Never miss a new episode, join our newsletter on revenueformula.substack.com","thumbnail_url":"https://img.transistorcdn.com/DMuhghEJZ17WlhyvrXuoNBnVHDhg7E0UEG1sgnQmrd8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODRm/NDY3YzYxZDcxYWRj/ODc5NmJmYmIxMzk5/OGJhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}