{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grow & Tell","title":"MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9ede1cea\"></iframe>","width":"100%","height":180,"duration":2926,"description":"Catie Ivey is the Chief Revenue Officer at Walnut — a leader in interactive demo platforms.\nCatie has built a standout career in sales, leading teams at some of the biggest names in marketing tech, including Marketo, Demandbase, and Pendo.\nToday, we’re taking a journey through pivotal moments in Catie’s career that shaped her approach to sales leadership.\nCatie Ivey has built a dream career in sales, leading teams at some of the biggest names in marketing tech.\nToday, she's joining Alex to break down her advice for aspiring sales leaders, and her biggest tips for interactive demos that convert.\nCatie also takes us through pivotal moments in her career, including:\nThe private equity acquisition at Marketo\nSelling an ABM product at Demandbase\nShifting to a new customer persona at Pendo\nLife as a startup CRO at Walnut","thumbnail_url":"https://img.transistorcdn.com/z-iUS6zahOq4Vqa6k7-pru3J7xOWQG-vAFvOXbHW144/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNTMzLzE2ODY3/ODM4MDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}