{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Architecture Social","title":"The Importance and Difference Between Marketing and Sales in Architecture, ft. Paul Iddon","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9eed1df8\"></iframe>","width":"100%","height":180,"duration":3501,"description":"Stephen Drew speaks with Paul Iddon about the difference between marketing and sales in architecture, practice growth, job seeking, career progression, business development and why professionals need to communicate value clearly.","thumbnail_url":"https://img.transistorcdn.com/-rMvJUsChjtM86cbX6HsMLsf8_1wafxNTapzf36yNQU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZjEw/ZWJiNjEyYTJlNDky/NDAxY2YwMGIzOThm/NjdlMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}