{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 238: Finding Your Business Idea...","html":"","width":"100%","height":180,"duration":1540,"description":"I'm frequently asked how I found my 'big idea'. Here are some helpful things to consider that should help you land something that you love AND that’s lucrative...   Let me ask you a question...   Are you:   Struggling to identify what you should sell? Trying to validate what you're about to sell?   If you answer ‘YES’ to either of these questions, then grab a notepad and pen... because this could be one of the MOST powerful lessons you’ll EVER learn, so take notes.   What I’m about to teach you is the EXACT opposites what I learned in college.   I’ll probably ruffle some feathers by saying what I’m about to say, but whatever…   You’re also gonna get a sneak peek into my Core Problem Planner.   YOUR BIG IDEA   So what is your BIG IDEA... and how do you find it?   Your BIG IDEA is the one thing that represents the core of an entire business.   The mistake that most people make is that they try to create the problem and then provide the solution.   This was what I was taught at college... and many infomercials are created this way too.   I'm NOT saying it doesn't work, but I'd rather find a group of people who already have a problem.   IT’S SO MUCH EASIER!   You find what problems your red ocean is suffering from already, then you solve a legitimate problem.   So…   Q: How do I come up with my one BIG IDEA? A: I don't come up with it.   (… this was something that tripped me up for a long time.)   Instead: I go to an insanely competitive red ocean, (which is exactly the opposite that I was taught in college), and figure out the problems that they are ALREADY having. Then I rank the problems.   Something that I'll bring you guys through, in far more detailed than I did last OfferMind, is what I call The Core Problem Planner.   YOUR CORE PROBLEM Each one of your businesses should solve a core issue.   So I look at a red ocean to figure out what the problems they're already experiencing.   Remember…   I don't need to create the problem, it already exists.   Then I...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}