{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daybreak","title":"Diamonds with a side of champagne — how Zoya finally hacked the luxury jewellery business ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9f1e32e8\"></iframe>","width":"100%","height":180,"duration":754,"description":"How do you sell diamonds to the ultra rich? Well, Zoya, the luxury jewellery brand from Tata-owned Titan Company can give you a masterclass. The Zoya playbook isn't focussed solely on designing and selling premium jewellery. Turns out, it’s all about the experience. From champagne brunches, to luxury cruises — the brand stops at nothing when it comes to nurturing its client relationship. For 15 years, Zoya, the ultra-luxury jewellery brand from Tata-owned Titan Company, wasn’t so much a business as an expensive exercise in patience. A handful of boutiques, a tiny customer base, and no profits. Now, suddenly, things are different.As of FY25 Zoya is finally profitable. But here’s the problem: luxury is having a moment in India. Tiffany, Cartier, and Bvlgari—all want a bigger slice of the pie.Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.","thumbnail_url":"https://img.transistorcdn.com/uPitovxKRYBGX6AWg9UrET6s3nAdkS-Ci9uZvsZj7vk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODhl/ZWM4NmEwZTcxZjZk/MDRlYjAzNTNkMjJi/ZGQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}