{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Tech Nest: The Proptech Podcast","title":"Resident-First Property Management with Marcela Sapone, CEO of Alfred","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9f9ba897\"></iframe>","width":"100%","height":180,"duration":3128,"description":"The question is, why don't most property management companies, and even proptech companies for that matter, take a resident-first approach? If you break it down simply from the words to start, property management is about managing the property—not about maximizing the resident experience. But what would happen if proptech companies and management companies decided to put the resident experience first? Would that improve management efficiencies, increase resident retention, and improve ROI?\r\n\r\nThis is what Alfred is doing.\r\n\r\nMarcela Sapone, the co-founder and CEO of Alfred, breaks down the long journey of Alfred and their dedication to improving resident experience. Alfred has been an established leader in proptech and has seen tremendous growth in the last few years due to their strategy as well key acquisitions of companies such as HOM and RKW Residential. We talk trends in renting (specifically those choosing to rent), creating a marketplace of vendors for renters, and we go beyond just rental discussions with topics covering diversity in proptech. \r\n\r\nMarcela brings the heat all throughout this episode. Listen in! ","thumbnail_url":"https://img.transistorcdn.com/kGkK30rhvs4APH63UFopdx0c7QnsNqClGiDNZhw8QkA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzExOC8xNjk2NjIy/NTIwLWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}