{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Tales From The PROS","title":"Ep 91 - How AI Is Changing the Way Businesses Buy B2B Services | Tim Condon","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9fad0fe6\"></iframe>","width":"100%","height":180,"duration":2924,"description":"In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence sit down with Tim Condon, CRO at Clutch, to talk about how B2B buying is changing.\n\nTim shares what he has learned from growing products, working closely with product and revenue teams, and listening to what customers actually want. He also talks about why good products still need strong distribution and why data matters when teams disagree.\nThe conversation then shifts to AI. Tim explains how AI search and AI agents could change the way companies find and evaluate service providers. He also shares how Clutch is preparing for a future where buyers may start their search with AI instead of Google or a company website.\nIf you work in software, B2B services, sales, marketing, or product, this episode gives you a practical look at where buyer behavior may be heading and what businesses can do to stay visible and trusted.\n🎯 Highlights You Won’t Want to Miss\nWhy product and revenue teams need to stay closely aligned\nHow data can help settle competing opinions and priorities\nWhy even a great product still needs the right distribution\nHow Clutch turned underused traffic into a meaningful revenue stream\nWhy AI could reshape the entire B2B buying journey\nHow AI agents may eventually help buyers scope projects and evaluate providers\nWhy reviews and third-party trust signals matter for AI visibility\nWhat AI means for the future of software development and B2B services\n\n🎧 Listen and Subscribe\n\nSpotify:\nhttps://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ\n\nApple Podcasts:\nhttps://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192\n\nYouTube:\nhttps://www.youtube.com/@Imaginovation/podcasts\n\nSoundCloud:\nhttps://soundcloud.com/talesfromthepros\n\n\n💡 Key Takeaways\nStrong product and revenue alignment starts with trust, communication, and shared goals\nCustomer feedback is more useful when teams understand which requests truly matter\nData works best when teams agree on the right metrics before seeing...","thumbnail_url":"https://img.transistorcdn.com/RGMg3HhKgBMloHbqss9u2m14nKBe1VleKtdtrbpq_AQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYzYx/NDVjNjBmMjIwYWEx/ODI1OGMyY2Q5N2Rj/MjY2Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}