{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"E-commerce Mavericks: From Start-Up To Powerhouse","html":"","width":"100%","height":180,"duration":1249,"description":"Jump into the vibrant journey of Shoppable's creation with Founder Heather Udo. Unveil the strategies behind securing powerhouse clients like the Wall Street Journal, fostering advisory networks, and scaling a unique three-sided marketplace. Dive in for the savvy insights on profit, sales, and team-building that propelled her start-up to thrive against all odds.Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.Wall Street Journal as the first client.Advisory board game-changer.Tech for anything shoppable.Network effect boosts growth.Importance of focusing on profit and sales.Resources:ShoppablePodcast ChefConnect with Heather Marie Udo:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:1:43 - So one, I brought on incredible advisors onto to Shoppable advisory board to help open up doors. So for a little bit of context, Shoppable is a three-sided marketplace. So something that is incredibly difficult to do and a lot of venture capitalists will say, oh, it's not possible2:56 - So anyway, so we had to, we had the challenge of having to solve both sides of that marketplace and solved that by building out an incredible advisory board. So one of the advisors we brought on had a very, very extensive background in the publishing space, working with the top publishers in the country and bringing her on board. She was able to open up doors and help me get meetings and credibility with these top-name publishers out of the gate.1:42 - Brian: How did you get your first customer with Shoppable?Heather: So, great question. My first customer was our launch partner was the Wall Street Journal, and we were very, very fortunate to be able to have them as our launch partner in order to secure that, that partnership or any great launch partner. We did a couple things that really changed the game for us.2:46 - Heather: But then we also needed publisher customers that could utilize the technology on their sites to sell it to the end...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}