{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Charles Lavoie Part 1 | How Creative Drives Impact In APAC","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9fb4db46\"></iframe>","width":"100%","height":180,"duration":2131,"description":"In this episode of The Negotiation, we welcome back Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies, a firm that is dual headquartered in Beijing and Vancouver that drives online revenue for global brands in China, Japan and Southeast Asia through data, analytics, e-commerce solutions, essential support services, and more. Charles shares insights on how technology is transforming the creative space in APAC. He talks about how brands and marketers can harness these changes to improve their creativity, marketing and sales performance and how WPIC is supercharging those efforts through their new creation, Creative Labs. We also discuss the democratization of content creation, social commerce strategies, the adoption of Livestream globally, gamification of the purchasing experience, and much more. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}