{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Why People Don't Connect With Your Marketing & How To Fix It","html":"","width":"100%","height":180,"duration":3227,"description":"My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.\nDave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel.\nDave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.\nTopics covered:\nGrowing immunity to bad marketing\nThe importance of side projects\nConversation marketing and Drift\nOffline vs. online sales\nSales barriers and how to avoid them\nEmpathy and connecting with customers\nCompany alignment and building a brand\nDave’s recommended resources\n\nResources mentioned:\nDrift\nSeeking Wisdom\nThe Boron Letters by Gary and Bond Halbert\nTech In Boston podcast\nA Side Project Helped Jumpstart My Career by David Gerhardt\nNobody Wants to Read Your Sh*t by Steven Pressfield\nCa$hvertising by Drew Whitman\nScientific Advertising by Claude Hopkins\nNoah Kagan Presents podcast\nBehind the Cloud by Mark Benioff and Carlye Adler\nBreak Through the Noise in Marketing by Doing Less","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}