{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The STRONG Roofer™ w/ Adam Bensman","title":"The Roof Report That Sells Itself: The “i35” Framework w/ Jon Broce","html":"","width":"100%","height":180,"duration":1163,"description":"If you take roof pictures like this, they’ll basically sell themselves.\nThe problem is that many sales people don’t know how to share them the best way.\nSo they whip out their phone, scroll through dozens of photos, and tell the homeowner that the roof is absolutely destroyed and they need to buy a new roof immediately.\nThe homeowner puts their guard up, and for good reason.\nInstead, you can use what Jon Broce calls the “i35” framework.\ni = Inspection\n3 = 3 Photos (in this exact order: Bad, Good, Worst)\n5 = 5 Questions\nThe way Jon Broce explains this process is nothing short of brilliant.\nIt puts the homeowner in control.\nThey see the photos, understand them, take ownership of the condition, and choose what to do about it.\nWatch this new video to learn Jon Broce’s “i35 Framework” and get your roof pictures selling themselves.\nP.S. Jon Broce is our newest Mentor inside the Roofing STRONG Alliance™. And now, Membership is included at no additional cost for The TAMKO Edge® certified contractors. Learn more or apply to join us: https://rsa.pro/\n=============\nJoin The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/\nExclusively available to The TAMKO Edge® Certified Contractors at no additional cost.\nFREE Starter Membership (RSA): https://rsa.pro/free\nPODCAST\nApple Podcasts: https://apple.co/3fSQiev\nSpotify: https://bit.ly/3eMAqJe\nFOLLOW\nFacebook\nInstagram\nTikTok\nLinkedIn\nThe views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Jon Broce’s personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, legal matters, compliance, inspections, or business transactions. Communication techniques and inspection-report examples demonstrated are intended solely to help...","thumbnail_url":"https://img.transistorcdn.com/PaHOnvzPtAbZuaDqKsH4zhz8OxPaxPTyVAt8o8SBBks/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjAw/ZDMwMzVlODc3ZjI1/MWVlOWMzMGI5Nzli/ZDY0My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}