{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Motion Hatch: Helping Motion Designers Do Better Business","title":"069: How to grow your freelance motion design business with Erica Gorochow","html":"","width":"100%","height":180,"duration":2916,"description":"How to build your freelance business to just the right size.\nAs freelancers, most of us would like to see our business grow. While you may work a lot on your own, meaningful and sustainable growth is a group effort. There are also reasons to limit how big you grow your business. Today’s guest successfully grew her practice to just the right size with the help of strategic collaboration and teamwork. \nErica Gorochow is a Brooklyn-based director and designer at PepRally. She fluctuates between building teams as a studio, independent directing, and doing her own freelance work. Erica focuses on making high-quality work for brands, networks, agencies, and startups. In addition to client work, she produces projects internally to continue exploring new technologies, techniques, and ideas.\n \nShould you have a studio or be a freelance motion designer\nThere’s a lot to consider as you expand your work as a freelancer. Even what to call your practice is something Erica dealt with. She really recommends establishing yourself with studio work before scaling up as a freelancer. That way you’ve already built up a name and reputation for your work. \n \nCollaboration with others can add more value to your motion design work\nAlthough she does a lot of solo work, Erica loves collaborating with others. Mostly, it’s just more fun to succeed as part of a collaborative effort. Working with others adds more value to the work and fosters personal growth as a creator.\n \nIn this episode\n Considerations for naming your studio or practice\nDeliberate steps to take when scaling up your freelance work\nAdvantages that come when working in a coworking space\nCollaboration as a way to foster personal and professional growth\nTips for creating a budget with prospective clients\nWhy you shouldn’t scale up simply for the sake of scaling up\nGetting big clients without creating a studio\n \nQuotes\n“If I’m not going to toot my own horn, how can I expect others to do it for me?” [13:14]\n“I don’t know that I...","thumbnail_url":"https://img.transistorcdn.com/6xsBYKnILeAtccYypWeYL_O2NEWlJf8222gnA24qdKQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwODIxLzE3MTA3/ODEzMDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}