{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Outpost by UserEvidence","title":"Nicole Saunders: “My Manager Told Me to Be More Cross-Functional. I Didn’t Stop Until I’d Built the Whole Playbook”","html":"","width":"100%","height":180,"duration":3125,"description":"Cross-functional collaboration is the skill 60% of CMA professionals say matters most (according to our recent research). But nobody teaches you how to do it.Nicole Saunders, Senior Director of Customer Experience Strategy at Higher Logic built a framework for it, not from a book, but from being told by her manager that she needed to be more cross-functional and having no idea what that meant.This is the session for the marketers who know collaboration should be bigger than Slack messages and one-off asks, and want a real model for making it work.","thumbnail_url":"https://img.transistorcdn.com/NWLzIlKsRIlZ_sLzX6_-GtrPkfVBzI9GXmW02wxxWBA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Njc0/ZjM2YjA0MjY3OTZm/YzQzNThjYTkyZDJh/MGY0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}