{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Revenue Formula","title":"Don't create a category, do this instead (with Kyle Coleman)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a024dc69\"></iframe>","width":"100%","height":180,"duration":2735,"description":"Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead.He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai.Sources & mentionsBrendan Huffords TL;DR of Kyle's presentationPlay bigger, Christopher Lochhead & the category piratesDrive by ExitFiveCheck the framework hereNever miss a new episode, join our newsletter on revenueformula.substack.com","thumbnail_url":"https://img.transistorcdn.com/DMuhghEJZ17WlhyvrXuoNBnVHDhg7E0UEG1sgnQmrd8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODRm/NDY3YzYxZDcxYWRj/ODc5NmJmYmIxMzk5/OGJhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}