{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Making It with Jess Ekstrom","title":"Making It to the TED Stage with Sabina Osorio","html":"","width":"100%","height":180,"duration":2446,"description":"In this insightful episode of Making It with Jess Ekstrom, Jess sits down with Sabina Osorio, Senior Director of Growth Marketing for TED Conferences, to explore what transforms an idea into something people can understand, remember, and share.\nSabina reveals the preparation behind a powerful TED Talk, including why speakers must edit ruthlessly, rehearse extensively, and resist the urge to sell from the stage. She also explains why TED receives thousands of submissions each week and what an idea needs to stand apart.\nJess and Sabina also discuss the dark side of going viral, building genuine professional relationships without feeling transactional, and why being helpful is more valuable than chasing the largest possible audience. Sabina opens up about overcoming perfectionism, navigating imposter syndrome at TED, and redefining success as protecting her joy, family time, and life outside of work.\n\nEPISODE HIGHLIGHTS\nWhat Makes an Idea TED-Worthy: Sabina explains why a strong idea must be original, carefully researched, easy to understand, and relevant to people around the world.\nThe Work Behind a TED Talk: Discover why speakers can spend more than 100 hours editing, fact-checking, rehearsing, and refining a single talk. \nWhy Going Viral Shouldn’t Be the Goal: Sabina shares how viral content can attract the wrong audience and pull creators away from the community they actually want to serve. \nStop Letting Perfectionism Hold You Back: Sabina reveals how she replaced the pursuit of perfection with an 80/20 mindset that allows her to act, learn, and grow.\nBuild Relationships Before You Need Them: Learn how genuine curiosity, consistent connection, and offering value helped Sabina build the relationship that eventually opened the door to TED.\nLet Your Team Find Their Own Way: Sabina explains why leaders should resist stepping in too quickly and give capable people the space to solve problems differently.\nRedefining What It Means to Make It: Ten years ago, success...","thumbnail_url":"https://img.transistorcdn.com/UeJn2_qX0SbHd9je8M1i3xYiHk_fwyHMoyDCBRs8oF8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNTBk/MGE4MGJlZWNlNDM5/ZjAxOTM5MzA2ODI3/MzUwMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}