{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"10 Easy Ways to Make Your Website Easier to Use","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a06591d9\"></iframe>","width":"100%","height":180,"duration":413,"description":"Pure Practical episode (quick episode/ just the meat & potatoes)\n✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text\n✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. \n✓ Adding bullet points and headings to key pages\n✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess.\n✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions.\n✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images. \n✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps.\n✓ Consider a prominent search feature\n✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search)\n✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different.  How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}