{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dental SEO 101 Podcast","title":"Dental SEO 101 - Critical Updates and How to Be Found on SearchGPT","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a0792379\"></iframe>","width":"100%","height":180,"duration":1614,"description":"Episode 4 of the Dental SEO 101 Podcast is packed with can’t-miss news and actionable tips to help dental practices like yours stay sharp, compliant, and ahead of the competition.\nHere’s a quick rundown of what we covered:\n🚨 New FTC Review Guidelines = Big Fines\nFTC has dropped new review regulations with penalties of up to $50,000 per violation for fake, paid, or suppressed reviews—even if they’re AI-generated or come from insiders.\nYour best move: Keep reviews authentic and never incentivize with discounts or gifts.\n😬 6 SEO Practices to Stop ASAP\nWe break down what’s outdated and risky for your website, including:\nBuying expired domains for SEO benefit (doesn’t work anymore!)\nPurchasing links solely for rankings\nKeyword stuffing (Google’s smarter than that)\nCopying competitors—be unique and add your expertise\nAdding content “for Google” instead of your patients\nBlindly following broad SEO case studies without considering your unique situation\n🏆 What Sets Top Dental Sites Apart?\nLearn the secrets from the most successful local practices:\nShow genuine personality and real patient moments on your website\nKeep your Google Business Profile fresh (including updating hours and posting photos!)\nRespond to every review, personalize your thanks, and always handle negatives gracefully\nBe active and authentic on social media—show your practice culture\n📱 SEO News You Need to Know\nSearchGPT is coming: It uses Bing, not Google! Make sure your site is indexed on Bing to maximize future AI search referrals.\nCore Web Vitals: Don’t obsess—focus on good user experience, not perfection.\nContent length myths: There’s no magic word count. Unique, valuable content wins, whether it’s short or long.\nSEO tools: Use them wisely, but don’t rely on them entirely. Real-world experience matters most.\n💬 Got Questions?\nWe love answering your SEO questions—email them to info@firstdentist.com for a chance to be featured on the next episode!\nListen to Episode 4 now for the full insights and more...","thumbnail_url":"https://img.transistorcdn.com/8k6UYxpWdksP4pxH3vr_6xfWs5IAutRzgzreFGlLdnE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mY2I5/NDhmOTNkMzdjNGRk/MmUyNTliNGRlZmE3/YjM2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}