{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"How To Invest In Your Brand As A Bootstrapped Founder (with Lisa Mattam)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a09b55f3\"></iframe>","width":"100%","height":180,"duration":2401,"description":"When Lisa Mattam came home to find her daughter had slathered skincare products all over her face, her first thought was, “Oh no - what are those chemicals doing to her?” And that’s when she realized it was time for a change. So she created her own skincare brand, Sahajan. And she tells that story everywhere. Because she knows it resonates with her customers. And oftentimes is the reason many of them become customers in the first place. That’s why telling your story and building relationships with your customers is so important. Here's how she makes it work as a bootstrapped founder.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}