{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond The Pipeline","title":"Auditing your GTM Ops with Xander Broeffle","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a0b2735f\"></iframe>","width":"100%","height":180,"duration":3798,"description":"In this episode of Beyond the Pipeline, host Vivin sits down with Xander Broeffle, Senior Director of Marketing Ops at CS2, to delve into the intricacies of conducting a comprehensive GTM operations audit. Xander shares his expertise on when and why companies should perform audits, the importance of real-time monitoring, and CS2's unique GTM operations framework. Learn about key moments to audit your systems and how to prioritize actionable insights to enhance your go-to-market strategy.**Timestamps:**- 00:00 - Introduction and Importance of Audits- 06:17 - CS2's Go-to-Market Operations Framework- 14:31 - Understanding Data Inputs and Signals- 20:02 - Consolidating Data Sources for Better Insights- 38:33 - Assessing the Full End-to-End Process- 42:58 - Outcomes of an Audit- 46:33 - Continuous Monitoring and Improvement**Additional Resources:**CS2 GTM FrameworkXander Broeffle on LinkedInYoutube Channel: The Revenue Growth Architects by CS2","thumbnail_url":"https://img.transistorcdn.com/8k8F5kembZu-HYD1vb35Plf3VZiH4O5T127oJBbnMxM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMDI5/NWIwMzI1ZWUxNzJj/MDc5MGIyN2ZjNTY2/YmE1ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}