{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Exit Intent by Growthbuster","title":"The SMS Commerce Revolution is Here to Stay (with Vasa Martinez)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a0ce3846\"></iframe>","width":"100%","height":180,"duration":592,"description":"In an increasingly digital (and increasingly mobile) world, SMS is marketing’s new frontier — and it’s powerful...IF you do it right. \r\n\r\nThat’s the belief of marketing expert Vasa Martinez, founder of Growthbuster and CMO of Outer Aisle. He discussed SMS on Exit Intent, just after 2020’s Black Friday/Cyber Monday weekend about the importance of timing, of educating on brand benefits, and of getting your text campaigns off to a slow, but sure start.","thumbnail_url":"https://img.transistorcdn.com/R60c5TXURayxo50HYR8jssxsNTj8LTe9Chm1wZ9kHqk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2Nzk4LzE2MDc0/NTYyNDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}