{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everything Clicks","title":"Enterprise-Scale Marketing on a Nonprofit Budget - Phalak Betab","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a0d3725e\"></iframe>","width":"100%","height":180,"duration":1730,"description":"Phalak Betab is the Director of Marketing & Communications at Progressive Intercultural Community Services (PICS) Society, a $20M nonprofit with 300 employees delivering 50+ programs across British Columbia, and the youngest director in the organization.In this episode, Phalak explains why nonprofits face enterprise-level post-click complexity with a fraction of the tools and budget, how undervaluing marketing directly breaks the user journey, and what corporations could do differently if they designed with the same empathy nonprofits depend on.You will hear:- What post-click complexity actually looks like when you serve families, seniors, newcomers, and job seekers across dozens of programs- Why misalignment between marketing, communications, and service delivery destroys user trust fast- How empathy-driven design for vulnerable audiences sets a standard most corporate post-click experiences don't meetLearn how one of Canada's most complex nonprofit marketing operations runs, and what it exposes about where for-profit post-click experience falls short.=== Connect with Phalak:- LinkedIn: https://www.linkedin.com/in/betabphalak/- Website: https://pics.bc.ca/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com","thumbnail_url":"https://img.transistorcdn.com/5PP3NwAttqB8h4tspzwwRLQP3TN185hV1MbMG2ks3k8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMGYx/OWQ4NmJmYzVmYThh/YmRiNmJlYzM3Njg2/Y2M2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}