{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"A Podcast for Coaches","title":"A tool to help coaches discern, evaluate, decide, and advise.","html":"","width":"100%","height":180,"duration":1298,"description":"I set aside an episode I'd spent a week on after an adversarial read exposed a weakness in my own arguments. What came out of that is a three-question tool for evaluating claims — mine, yours, your clients', and the ones on every sales page you'll read this week. In this episode I run two of my own claims through it and show you where they hold and where they don't.[00:00] The episode I've been working on for a week — over 3,000 words, and I stopped short of publishing it[00:57] Why I wanted a closer look: I want this material to be foundational, which means it has to be reliable[01:26] I know how close I am to my own theories, so I don't know where my blind spots are[01:50] A reader who already agrees with me nods along. A reader who doesn't might find big holes[02:12] What I asked Claude to do: not content, not flow, not style — strength and defensibility[02:39] It found gaping holes in about thirty seconds, and a discernment tool started to emerge from the conversation[03:24] Where this tool applies: your own thinking, content you consume, sales pages, and conversations with clients — not to put them on trial, but to help them see the claims they're making[03:57] The tool: What is the claim being made? What happens if the claim is wrong? Can we find out if it's wrong?[04:39] Story one: my high school best friend texted me after five years of no contact, and I felt a surge of good feeling[05:04] Story two: a fellow coach running Facebook ads to consultations, spending far more than is coming backQuestion one: what is the claim?[05:47] The claim I actually made about my friend — relationships persist in spite of long dormancy — and why it's easy to confirm[06:13] The next rung up: dormant relationships could become coaching engagements. I can confirm the warm feeling. I can't confirm it converts[07:08] A claim about affinity quietly gets swapped for a claim about a transaction — and you'll meet this move constantly in the wild[07:25] \"He referred me a client,...","thumbnail_url":"https://img.transistorcdn.com/uMhuboTSqHO9zs3o01mFFrLiVwWPVwPi7JZGepylaJg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MTUzLzE3MDY3/NjU1NTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}