{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Still Early","title":"The business books we keep re-reading","html":"","width":"100%","height":180,"duration":2373,"description":"In this episode:\nSummer special: Peter and Niklas each brought five business books off the shelf (plus a pile of honorable mentions)\nPositioning, knowing when to quit, OKRs, marketing channels, and how to stop fooling yourself about your own idea\nWhy Getting Real still holds up twenty years later\nThe Mom Test and Deploy Empathy as a pair (and why they'll probably kill your idea)\nRadical Focus vs Measure What Matters: the startup version of OKRs and the enterprise one\nA reading list for the summer, since Niklas is driving to Norway\nNo updates this week (they already recorded once), so it's just books.\nPeter's five: April Dunford's Obviously Awesome (April was a mentor at TinySeed when Peter was in the accelerator, and his advice is to actually do the steps, not just read them), Seth Godin's The Dip (he re-reads it every time he's about to quit or sell something, to double check it's the right call), Poor Charlie's Almanack in the Stripe Press edition, John Doerr's Measure What Matters, and Traction by Gabriel Weinberg and Justin Mares (19 channels and the Bullseye framework, which Peter has read so many times he doesn't really need to open it anymore).\nNiklas's five: Build by Tony Fadell (his \"get fired up\" category, next to The Social Network and the Isaacson Jobs biography), Getting Real from 37signals (his startup bible, published in 2006, free on the website, and he's given away more than a hundred printed copies), The Mom Test, Inspired by Marty Cagan (his scaling bible, and the thinking behind getting engineers in front of customers at Trustpilot), and Radical Focus, which is basically the startup-sized version of OKRs.\nBoth of them gravitate toward books that work like debugging tools. The Mom Test and Michele Hansen's Deploy Empathy pair up really well (one is short and hands you the questions, the other is dense and gives you the whole customer interview process). Peter's take: if you're reading The Mom Test and The Dip at the same time to solve the same...","thumbnail_url":"https://img.transistorcdn.com/jiN5sNwxC3favF-CuribFhPuNYrIJomhSIW6PRT4RAk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTNj/MDZmN2Y1ZjQxYjEx/MjA1YWIzYzhlNWYy/ZmExYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}