{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"How Liquid Death’s Unconventional Creative Strategy Fuels Digital Growth","html":"","width":"100%","height":180,"duration":2780,"description":"From leveraging social media to exploring marketplaces and strategic advertising, there are countless avenues to capture mindshare and carve a unique space for your brand online. You can find a shining example of this immense potential in the canned water company Liquid Death.\n\nIn this episode of Retail Remix, we listen back to an exclusive conversation from the 2023 Retail Innovation Conference & Expo between Claire Tassin from Morning Consult and Natalie Cotter, a key player in Liquid Death’s digital presence and growth strategy. This insightful discussion not only highlights what makes Liquid Death exceptional but also provides valuable cues and clues for other brands to apply at their businesses. Tune in to learn:\nHow Liquid Death found its target audience through customer support and discovered that moms love the product for their kids' hydration;\nThe brand’s approach to testing and scaling new channels, especially among mid- to lower-funnel opportunities;\nWhy the brand has succeeded with unconventional marketing tactics, such as partnering with influencers and creating a Spotify album from negative customer feedback; and\nThe importance of “winning the internet for a day” and how Liquid Death has done that through social media takeovers and unexpected partnerships. \nRELATED LINKS\nConnect with Natalie here.\nConnect with Claire here.\nLearn more about Liquid Death.\nGet key highlights from the conversation on Retail TouchPoints.\nCheck out more content from the Retail Innovation Conference & Expo.\nRead more about ecommerce trends on Retail TouchPoints.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}