{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a1452697\"></iframe>","width":"100%","height":180,"duration":1873,"description":"This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 \"Reach\" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy,  creating a brand centric product, and examples from Bill's work over the years.","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}