{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"How Enfuce Puts the Human Back into B2B Content | Nicole Heringer, VP Brand and Communications, Enfuce","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a1648652\"></iframe>","width":"100%","height":180,"duration":2632,"description":"Araminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content engaging, including snackable videos, podcasts, and intimate dinner events. She also talks about Enfuce's unique initiatives for customer and partner engagement. Nicole emphasizes the importance of balancing automation with in-person interactions and provides an overview of their content strategy integration with sales and product teams to ensure alignment and effectiveness.\n\n\nUseful links:\n\nFind Nicole Heringer  on LinkedIn: https://www.linkedin.com/in/nicoleheringer/\n\n\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\n\n\nFor show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast\n\n\nFintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack\n\n\n Our website: https://www.fintechmarketinghub.com/ \n\nOur podcast: https://www.fintechmarketinghub.com/podcast\n\n\nThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/\n\n\nKey topics discussed:\nHow to leverage data analytics to better understand customer behavior and optimize marketing strategies.\nWhy building authentic relationships with your audience leads to higher brand loyalty and long-term success.\nWhat role content personalization plays in increasing engagement and conversion rates.\nHow to effectively use social media platforms to amplify your brand message and reach new audiences.\nWhy staying updated with the latest marketing technology trends is crucial for maintaining a competitive edge.\n\nAbout Araminta Robertson:\n\nAraminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}