{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing with Vani","title":"Why celebrity endorsement is not always a good idea! | Bobby Pawar and Subhash Kamath [#13]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a16af301\"></iframe>","width":"100%","height":180,"duration":1131,"description":"In India, 80% of celebrity usage in the advertising industry is not thought through!\n\nIn this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who's who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy.","thumbnail_url":"https://img.transistorcdn.com/yG6djJPS_VKJAJUpw_TBIsnn0afbs0vMDYSupnSONsI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNjY5LzE3MTE5/NDQ0MzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}