{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Week In Media Measurement","title":"Can WeChat diffusion be forecast? Plus: signals beyond clicks","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a17cc729\"></iframe>","width":"100%","height":180,"duration":631,"description":"This week tracks models that predict WeChat reach, influencer ROI, and engagement using emotion, timing, credibility, gaze, gesture, biometrics, and other signals beyond clicks.","thumbnail_url":"https://img.transistorcdn.com/W94iBgFV3Ghtmha0jXi2ynvem45o2w8Ck_JeoRwLJ8c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmNh/MDY0NDQzOWJlMzVk/OWUzMzQyYmEwMDQ5/NTk5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}