{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Made Simple","title":"Author’s Cut: The “M” in MOVE","html":"","width":"100%","height":180,"duration":330,"description":"TAM is out - TRM is in.\n\nIn this episode of Author’s Cut, co-authors of the MOVE book Bryan Brown and Sangram Vajre talk about the “M” in the MOVE framework - Market. Bryan and Sangram explain why they think “Total Addressable Market” may not be the best baseline for your marketing strategy...it’s actually “Total Relevant Market”. Here’s how you find your TRM, segments, and cohorts–and use them to determine who you should market to. Next week, they talk about the \"O\" -\n\nThis is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.\n\nListening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.\n\nAdditional Resources:\nMOVE: The 4-Question Go-To-Market Framework\n\nKey Takeaways:\nTotal relevant market is who you should actually be focusing your marketing energy on\nThe way you market should change as your go-to-market strategy shifts and grows\nGo and ask your organization what stage of the business you’re in. Don’t rush into the next one, until you nail this one!","thumbnail_url":"https://img.transistorcdn.com/mLIo-Q5MhYvA0F0UiknTGssdhtuZFVfq1HGQhfBGrkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzMzM3LzE2ODk4/MDU5OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}