{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"This Pillow Brand Gets A 12% Signup Rate (Without Giving Up Extra Fields) #193","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a1ca56e1\"></iframe>","width":"100%","height":180,"duration":962,"description":"Often times, when you add extra fields to your forms, you'll see a drop in conversion. But Will Laurenson has found that when visitors understand why you're asking for that additional information (and that it means they'll have a better experience), they're actually more than happy to give it to you. Here's how one pillow brand he works with gets a 12% signup rate without giving up the extra fields they need to create a personalized experience for their visitors.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}