{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Loan Officer Leadership","title":"495. The Identity Switch — The Decision That Makes Everything Downstream Work","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a1d8d18b\"></iframe>","width":"100%","height":180,"duration":838,"description":"Most loan officers think they have an activity problem.\nThey don’t.\nThey have an identity problem.\nIn this episode, Steve unpacks one of the most important concepts behind building a predictable business: Be. Do. Have.\n\nToo often, we try to do more in hopes of having better results. But lasting success comes from first becoming the person who consistently does the activities that create the outcome.\nSteve shares personal stories from his early struggles in the business, the lessons learned from rebuilding, and why motivation alone will never create a predictable income. You'll discover why decisions are more powerful than choices, how limiting beliefs quietly sabotage performance, and why identity is the foundation that makes every other strategy work. ","thumbnail_url":"https://img.transistorcdn.com/OcYtTQWbslGhRlQRUArcHJfHZMpc_AW__ywGtapcs3E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjI0/OTAzOWMzOGE4OWEw/ODk5YmI1NDJiYWM3/MmM4Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}