{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dialog","title":"1.39 / What do you do with feedback you don't want?","html":"","width":"100%","height":180,"duration":1126,"description":"I spent months and hundreds of hours on a book. Then the people who were going to help me sell it told me it probably wasn't the book. Not a bad book. Just not a good first book.\nMy co-host Nick Surface has been a marketing consultant for ten years, and he says the hardest thing to do is convince somebody they need your product. You have to find a known need. That's where this dialog starts: what to do with feedback you don't want, and why how you say something matters as much as what you say.\nWhat do you do with feedback you don't want?\nConnect the dots. What my agent said, what people who love me had been telling me for five years, and what I'd spent my life avoiding all pointed at the same place I need to grow. Nobody else is going to connect those dots for you.\nDoes it matter how you deliver the truth?\nHorse pills are real, and one is about the size of my hand. A lot of people have true, wonderful things to say, but they try to make human beings swallow a horse pill. People reject the message not because of its content but because of how it's put together. Jesus came full of grace and truth (John 1:14), and love is finding the balance between the two. Nick adds that it takes humility. Jesus met people where they were.\nWhy is binary thinking immature?\nMost of life is not either/or. It's figuring out where you fall on a spectrum. Truth matters. Whether the message can be received matters too.\nSo what's the new book about?\nProsperity. A lot of people feel forced to choose between two bad options: the prosperity gospel, or the idea that poverty is a virtue, which is also unbiblical. The better question is the one that actually affects people's lives: does God really want me to be successful?\nScriptures\nZechariah 4:10 · Colossians 4:6 · John 1:14 · Luke 15:1-2\nPeople\nAlex Hormozi: a market has to have a known need\nJ.K. Rowling and Mark Victor Hansen (Chicken Soup for the Soul): the rejection stories everyone brings up\nChapters\n0:00 Cold open and show intro\n0:53...","thumbnail_url":"https://img.transistorcdn.com/7YsfA4gq5VzjhvmKvDET1pQqT0OM6yxv1laklKclR7g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZWZh/MTRmZDEzOWRjZGQz/Y2M2NThkNzYwOTJj/ODA4MC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}