{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Survive: Essentials for C-Store Assistant Managers","title":"Product Placement and Visual Merchandising for Convenience Store Assistant Managers","html":"","width":"100%","height":180,"duration":1746,"description":"Survive from C-Store Center - Product Placement and Visual Merchandising\nEpisode 13 Duration: 30 minutes\nJoin host Mike Hernandez as he reveals how convenience store assistant managers master strategic product placement and visual merchandising through eye-level positioning, cross-merchandising opportunities, and design principles that maximize visibility, drive impulse purchases, and create engaging shopping experiences.\nEpisode Overview\nMaster essential merchandising elements:\nStrategic product placement for maximum visibility\nEye-level positioning optimization\nEntrance attraction strategies\nEnd-cap and checkout counter utilization\nCross-merchandising opportunity identification\nVisual merchandising principle application\nPractical display arrangement exercises\nStrategic Placement: Eye-Level is Buy-Level\nCapitalize on natural customer behavior:\nWhy Eye-Level Matters:\nDirect customer line of sight positioning\nNeck strain and squinting avoidance\nEasy accessibility and noticing encouragement\nBest-seller and high-margin item priority\nInstinctive scanning behavior capitalization\nPractical Impact:\nProduct relocation from bottom shelf to eye level\nSales uptick within one week\nCustomer gaze meeting literally\nHigher shopping basket inclusion probability\nStrategic Placement: Entrance Attraction\nLeverage first impression zone:\nWhy Entrance Matters:\nStage spotlight effect on positioned products\nCustomer store offering introduction\nNovelty and urgency sense creation\nNew product and promotion showcasing\nShopping experience tone setting\nPractical Application:\nNew gourmet snack line entrance placement\nCustomer intrigue and trial generation\nWord-of-mouth spread facilitation\nSales skyrocketing through prime positioning\nStrategic Placement: End-Caps and Checkout Counters\nUtilize high-visibility zones:\nEnd-Cap Benefits:\nMusical performance encore effect\nAisle-end shopper attention capture\nPromotional item and new launch showcase\nNatural eye-fall location for corner-rounding\nCheckout...","thumbnail_url":"https://img.transistorcdn.com/fp7lkIUjQuQcxJj-6T03P_9wyiw05RvWj0NL8FNLSew/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYzFk/Mzc2ZjM2OWEyZTk4/ZDQwY2Y5MDUxMTJj/YWI2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}