{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Survive: Essentials for C-Store Assistant Managers","title":"Product Placement and Visual Merchandising for Convenience Store Assistant Managers","html":"","width":"100%","height":180,"duration":1746,"description":"Survive from C-Store Center - Product Placement and Visual MerchandisingEpisode 13 Duration: 30 minutesJoin host Mike Hernandez as he reveals how convenience store assistant managers master strategic product placement and visual merchandising through eye-level positioning, cross-merchandising opportunities, and design principles that maximize visibility, drive impulse purchases, and create engaging shopping experiences.Episode OverviewMaster essential merchandising elements:Strategic product placement for maximum visibilityEye-level positioning optimizationEntrance attraction strategiesEnd-cap and checkout counter utilizationCross-merchandising opportunity identificationVisual merchandising principle applicationPractical display arrangement exercisesStrategic Placement: Eye-Level is Buy-LevelCapitalize on natural customer behavior:Why Eye-Level Matters:Direct customer line of sight positioningNeck strain and squinting avoidanceEasy accessibility and noticing encouragementBest-seller and high-margin item priorityInstinctive scanning behavior capitalizationPractical Impact:Product relocation from bottom shelf to eye levelSales uptick within one weekCustomer gaze meeting literallyHigher shopping basket inclusion probabilityStrategic Placement: Entrance AttractionLeverage first impression zone:Why Entrance Matters:Stage spotlight effect on positioned productsCustomer store offering introductionNovelty and urgency sense creationNew product and promotion showcasingShopping experience tone settingPractical Application:New gourmet snack line entrance placementCustomer intrigue and trial generationWord-of-mouth spread facilitationSales skyrocketing through prime positioningStrategic Placement: End-Caps and Checkout CountersUtilize high-visibility zones:End-Cap Benefits:Musical performance encore effectAisle-end shopper attention capturePromotional item and new launch showcaseNatural eye-fall location for corner-roundingCheckout Counter Benefits:Final shopping journey...","thumbnail_url":"https://img.transistorcdn.com/fp7lkIUjQuQcxJj-6T03P_9wyiw05RvWj0NL8FNLSew/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYzFk/Mzc2ZjM2OWEyZTk4/ZDQwY2Y5MDUxMTJj/YWI2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}