{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Why Creators are Creating a New World of Commerce","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a1e2a758\"></iframe>","width":"100%","height":180,"duration":2998,"description":"More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary. \nDuring this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research report focused on how brands are tapping creators to:\nDevelop long-term, mutually beneficial partnerships that meet specific goals and objectives;\nBuild their content arsenals for omnichannel engagement;\nLevel up their retail media strategies; and\nExperimenting with new and emerging channels like Connected TV (CTV) advertising. \nRELATED LINKS\nLearn more about LTK\nDownload a copy of the Annual Creator Marketing Study\nWatch the CMO’s Creator Guide webinar on-demand\nSign up for the Influencer Marketing Strategy Course.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}