{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 13: ...How I'm Prone To Hinder My Own Progress ...in EVERYTHING! (you too)","html":"","width":"100%","height":180,"duration":805,"description":"Click Above To Listen, Or Listen In iTunes:   Screw this ONE THING up, and you'll cripple any chance of living like a rockstar in every way...   Oh man. It's funny because when I listen to other people's podcasts, sometimes they're really boring. I'd rather throw in a little weird foils here and there and actually be entertained myself. Anyways. I've had quite a few people reach out to me lately. Honestly on average, about one person a day. One new person per day, sometimes two, reaches out to me and they say, \"Hey. I've got this sales funnel,\" or \"Hey. I've got this business idea,\" or \"Hey. I've got something I want to put into the marketplace and try and get money for it.\" One of the first questions I always ask is, what's your plan? What's your, we call it a value ladder, leading from one product to the next. You just increase value and increase price as you go. What's your offer structure? I was telling them, remember that the offer is not the same thing as the product. What's the offer? You don't sell a pile of rocks. You sell a rock bed next to a sidewalk with bushes in it, next to a rock wall where people are going to admire you as they walk by. You sell the experience. It's all about an offer. I've had quite a few people recently who've been approaching, and I've noticed this trend that I don't know if they're trying to impress me. I don't know if they're trying, it's possible I guess. They'll say, \"Hey. I'm going to go make an e-book, and I'm going to do this and write an actual book, a physical book. I'm going to get it in the stores. I'm going to do this, this, this, this, this, this, this.\" It's like they start beating their chest a little bit. \"I'm the man.\" They go, and I don't know what it is. I can understand that I guess. I wake up and I'm excited. It's not even seven o'clock yet, and I am recording a podcast. Yeah, I call it world domination. I want to take over the world also. The trend that I've been seeing is that a lot of people will...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}