{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Melissa Mash: Building a Global Bag Brand and How They Achieved 50% Organic Site Traffic","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a1fbbe18\"></iframe>","width":"100%","height":180,"duration":2026,"description":"Melissa Mash is the co-founder and CEO of Dagne Dover, a New York-based performance bag brand creating functional bags for work, travel, parenting, and everything in between.Expect to hear about:– A 14-Year Partnership: How three co-founders built a lasting business together by putting their egos to the side and showing up as their full selves.– Product Over Paid: Why Melissa bet on making higher quality bags instead of bigger ad budgets, driving 50% organic site traffic through word of mouth.– Tariffs as a Reset: How tariffs forced price increases, supply chain renegotiations, and a 50% cut in ad spend (without losing demand).– Women's Sports Bet: Why Dagne Dover secured sponsorships with LOVB Volleyball and the US women's national volleyball team.– Going Global: How Melissa's time at Coach taught her to never rush international expansion, and their plan to become a global brand.Find Melissa on:LinkedIn – https://www.linkedin.com/in/melissashinmash/ ","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}