{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Clotheshorse with Amanda Lee McCarty","title":"Episode 243: I'm With The Brand (we, the customers), part five","html":"","width":"100%","height":180,"duration":7941,"description":"This episode is part five in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we will unpack how brands use customer information to create that emotional connection:A nostalgic trip back to the 00s:  the rise and fall of Urban Outfitters’ “coolness\", and what it revealed about aspirational vs. actual customers.Why brands claim to be “obsessed with the customer,” yet often misunderstand who’s really shopping with them.The shift from emotional branding to data-driven surveillance marketing and how companies now know us better than we know ourselves.Very special guest Kim Christenson (aka Amanda's cohost of The Department)  joins us to explain how digital marketing, social media, and algorithms shape what we buy.A deep dive into “surveillance pricing” and how brands adjust prices just for you (and no, that's not a good thing).And so much more!!\nAdditional reading:\"Hotel booking sites show higher prices to travelers from Bay Area,\" Keith A. Spencer, SFGate.\nFTC Surveillance Pricing Study Indicates Wide Range of Personal Data Used to Set Individualized Consumer Prices\n\"On Orbitz, Mac Users Steered to Pricier Hotels,\" Dana Mattioli, Wall Street Journal.\n\"Businesses can use your online data to overcharge you. What can customers do?\" Adrian Ma, NPR.\nALSO: get your tickets for Clotheshorse LIVE!\n10/23  Seattle, WA @ Here-After\n10/26  Portland, OR @ Holocene\nGet your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/\nIf you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording:  amanda@clotheshorse.world\nDid you enjoy this episode? Consider \"buying me a coffee\" via Ko-fi: ko-fi.com/clotheshorse\nClotheshorse is brought to you with support from the following sustainable small businesses:\nSlow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania....","thumbnail_url":"https://img.transistorcdn.com/_u71z-ZNs_Ob6wKJAM2DSS8-P3fYJ_G9yobrjlS91nE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNjll/OTRlMDEwOWM3ZWFh/ODc4ODkxNDIyM2Jj/YjZjMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}