{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders","title":"From Flake Bake to ALDI’s Next Big Thing: A Journey of Growth and Innovation | Mike Williams","html":"","width":"100%","height":180,"duration":1794,"description":"\nIn this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:\nStarting Flake Bake: Learn how the business was founded and the initial challenges faced.\nPivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.\nGaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.\nSurviving COVID: Explore how the business adapted to the challenges posed by the pandemic.\nCreating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.\nSigning Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.\nWorking with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.\nFather & Son Relationships: Explore the dynamics of working with family and the value it brings.\nWorking in Family Businesses: Discuss the unique aspects of running a family business.\nCo-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.\nNetworking & Social Media: Discover the power of networking and leveraging social media to grow the business.\nWorking with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.\nMike Williams & Flake Bake can be reached here:\nhttps://flakebake.co.uk/\nhttps://www.instagram.com/flakebakepatties/\n\nThe Cashflow Show can be reached here:\nWebsite: www.thecashflowshowpodcast.com \nEmail: thecashflowshowpodcast@gmail.com\nTwitter: https://twitter.com/thecashflowshow \nInstagram: https://instagram.com/thecashflowshowpodcast\n\nSupport us via our sponsored & affiliate links\nOur Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow\nOur Patreon Link |...","thumbnail_url":"https://img.transistorcdn.com/5TDQUThJM60yAtjdMtHop6E3IULiY5PXxdvmQ0Ytl6Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZWMx/YzQ2ZjFmMWEyNTUy/NTMyYWFjZWI2ZWM0/MzIwZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}