{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders","title":"From Flake Bake to ALDI’s Next Big Thing: A Journey of Growth and Innovation | Mike Williams","html":"","width":"100%","height":180,"duration":1794,"description":"In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:Starting Flake Bake: Learn how the business was founded and the initial challenges faced.Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.Father & Son Relationships: Explore the dynamics of working with family and the value it brings.Working in Family Businesses: Discuss the unique aspects of running a family business.Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.Mike Williams & Flake Bake can be reached here: https://flakebake.co.uk/https://www.instagram.com/flakebakepatties/The Cashflow Show can be reached here:Website: www.thecashflowshowpodcast.com Email: thecashflowshowpodcast@gmail.comTwitter: https://twitter.com/thecashflowshow Instagram: https://instagram.com/thecashflowshowpodcastSupport us via our sponsored & affiliate linksOur Buy Me A Coffee Link | buymeacoffee.com/thecashflowshowOur Patreon Link | https://www.patreon.com/TheCashflowShowPodcastOur Ko-fi Link |...","thumbnail_url":"https://img.transistorcdn.com/5TDQUThJM60yAtjdMtHop6E3IULiY5PXxdvmQ0Ytl6Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZWMx/YzQ2ZjFmMWEyNTUy/NTMyYWFjZWI2ZWM0/MzIwZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}