{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Made Simple","title":"Scott Dorsey & the 4 Disciplines of Go-To-Market Strategy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a25f5ed0\"></iframe>","width":"100%","height":180,"duration":2789,"description":"Within the topic of go-to-market, there are 4 disciplines:\nSales led\nCustomer led\nProduct led\nCategory led\nAnd while it’s still uncertain which option is the best approach, there is one common thread among all 4 — understanding the customer. At the end of the day, it’s still all about the customer and providing an incredible experience.\nWe speak with Scott Dorsey, Managing Partner at High Alpha, about the 4 categories, why the customer should always come first, and how culture impacts a business. \nWhat we discussed:\n\nDissecting the 4 categories of go-to-market\nBuilding a business: the early days of gaining customers & CEO difficulties\nThe role of expansion as you move through go-to-market\nAdvice for listeners about go-to-market & who owns it\nStories of culture that have succeeded or failed & CMO advice\n\nCheck out this resource mentioned in the episode:\n\nMOVE: The 4-Question Go-To-Market Framework\n\nThis is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.\nListening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.","thumbnail_url":"https://img.transistorcdn.com/mLIo-Q5MhYvA0F0UiknTGssdhtuZFVfq1HGQhfBGrkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzMzM3LzE2ODk4/MDU5OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}