{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"064 | Nicola Olianas | Building a Category Beyond Trends | Fernet Branca & Carpano Antica Formula","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a271a059\"></iframe>","width":"100%","height":180,"duration":2175,"description":"In Ep. 64, I hosted Nicola Olianas to discuss Fernet Branca's evolution from a medicinal remedy to a global icon known as \"The Bartenders Handshake\". \nNicola shares insights on brand building, the importance of liquid quality, and the creation of a unique category in the spirits industry. \nThe episode also highlights the Fernet Branca coin as a symbol of community among bartenders. \nNicola Olianas is the Global Export Head of Advocacy and Ambassadors at Fratelli Branca, working with brands such as Fernet Branca, Carpano Vermouth, Antica Formula, and Punt e Mes.\n\nTime Stamps\n00:00 Introduction to the Maffeo Drinks Podcast\n00:51 Meet Nicola Olianas: Global Head of Advocacy at Fratelli Branca\n01:34 The Origin of Fernet Branca: From Medicinal Remedy to Global Icon\n02:58 Brand Building vs. Liquid Quality: What Comes First?\n06:24 Creating a Unique Category in the Spirits Industry\n10:18 The Importance of Versatility in Product Use\n23:53 The Bartender's Handshake: The Story Behind Fernet Branca\n33:26 Conclusion and Next Episode Teaser\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Nicola Olianas","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}