{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Founder Views - SaaS, Business, and Beyond","title":"How to break through the next barrier in your business","html":"","width":"100%","height":180,"duration":358,"description":"It’s very common for companies to get comfortable and settle in a “coasting state”. A “coasting state” is when a company is making money, growing (albeit slowly), and trekking along steadily in their market. Not to say this is a bad thing (far from it, actually). After all, most companies will fail before they even get close to that “coasting state”. The fact is, most founders are satisfied coasting along comfortably, and collecting their stable pay check. This is also the reason why there are only few industry-leaders in a respective market.\n\nFor the big dreamers, and the founders who decide they want to abandon the “coasting state”, and instead elevate themselves as market leaders, they have to change their mindset and ideology when it comes to thinking about business. When confronted with a decision, you can’t think about today, you have to think about the future. Every decision has to be made with the thought of scale and long-term focus in mind. You can’t think about the effects that choice will have in a day, week, or month. You have to think of the impact that choice will have a year from now, and whether the choice will impact your long term vision.\n\nMany times, these big decisions will make you very uncomfortable. Being uncomfortable is a good thing. Being uncomfortable means you’re growing, and stepping out of your comfort zone. If you keep doing the same thing over and over again, you likely won’t be advancing your business forward. That’s exactly how companies fall into the “coasting state”. The only way to truly grow and evolve your company is to embark down paths that you’ve never explored before. For example, if you usually hire one person at a time, try hiring four. If your team usually relies on you to come up with the answer, empower them to do it on their own.\n\nUsually, companies will come to a crossroad- they will either choose to continue on the “coasting state” (which is what most do), or decide to break barriers and reach the next...","thumbnail_url":"https://img.transistorcdn.com/e9JVeZccbAO7JBcyfBMExsVR_7QzRpt8Q_5HYvYzMP0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOTYw/Y2MxNDI3MDhjMmEw/NmM5YTFkNmJlNjNk/YjQwYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}