{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Licensing Exchange","title":"From Retail Floors to Iconic Brands: Miraculous Global Head of Consumer Products Rosalind Nowicki on Building Heritage and New IP","html":"","width":"100%","height":180,"duration":2768,"description":"In this episode of The Licensing Exchange, hosts David Schnider and Greg Pan sit down with Rosalind Nowicki, Global Head of Consumer Products at Miraculous, for a wide-ranging conversation about building, refreshing, and protecting iconic brands across decades of industry change.\nRosalind traces her path from junior apparel buyer to a career across some of the most recognizable studios and brands in the world — Disney, Universal Studios, 4Kids Entertainment, 20th Century Fox, Peanuts Worldwide, and Mattel — and now to Miraculous, where she's leading consumer products strategy for the global ladybug-superhero phenomenon as it enters its second decade.\nThe conversation digs into:\nHow Rosalind fell into licensing at Disney during the Little Mermaid era and what that \"entrepreneurial\" early environment taught her\nWhy heritage brands like Peanuts and Barbie are \"killing it\" in today's market — and what it takes to keep them relevant\nThe art of the collaboration: Levi's, Vans, and Marc Jacobs partnerships at Peanuts, and why the best collabs make both brands win\nHer Dick Tracy / Breathless Mahoney evening gown collection at Disney — and why thinking outside t-shirts and hats has shaped her entire approach since\nHow Miraculous is leveraging gaming (nearly a billion plays on Roblox), social listening, and location-based experiences to build the brand\nThe marketing-vs-revenue tension in collaborations and how to make the case internally\nWhat she looks for in licensees: distribution, passion, creativity, and homework done\nQuality vs. quantity in licensing portfolios — and why \"you've got to have the fluff to sell the stuff\"\nRetail compression, the disappearance of regional retailers, and how kids growing up faster has reshaped the toy aisle\nWhy data has caught up to relationships in the modern licensing business\nHer Licensing Expo strategy: pre-show virtual summits, NDAs, and freeing up booth time for real conversation\nWhether you're a brand owner, licensee, or simply a...","thumbnail_url":"https://img.transistorcdn.com/RAH4lcm6fnXGXYK4YrGKMNYsQvorpLuJUJKVi690Xbo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NTU5/M2IzYThlYTM1MmQ1/ZWI5OTFhY2M1NjM1/ZmFiMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}