{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Brand ED Podcast","title":"4 Wins #271: You Redesigned the Site. They Compared You on Price Anyway.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a2e3c33d\"></iframe>","width":"100%","height":180,"duration":862,"description":"You redesigned the site, sharpened the deck, and stacked credentials. Strangers still shopped on price. This episode names the three fixes most expert service providers reach for first, and why each one can make you look more professional while training buyers to compare design, features, and credentials until price becomes the tiebreaker.——IN THIS ISSUEWIN #1 — Sill: Social Without the Scroll HoleIf Bluesky and Mastodon went from greener pastures to blister brown, Sill watches the feeds you already follow and surfaces the links gaining traction among people you trust. See what is resonating without getting roped back into the noise. Try it at sill.social.WIN #2 — Why Nobody's Buying What You're Best At (Part 2 of 5)Last week: producing the work and selling the work are two different skills. This week: the three fixes you reach for as the craftsperson. Prettier (website or deck refresh). Longer (more features, more service detail). Better (credentials, certifications, verbose testimonials). Each can sharpen how professional you look. Each can also leave prospects comparing design, stacking features, or matching credentials until the only variable left is price. The gap is not craft. It is translation. Most marketing upgrades fixate on what your practice does, not what it produces for the buyer. Next in the series: shut up about the art.WIN #3 — Forces You Did Not ChooseA variation on Adam Mastroianni: being ignorant of the forces shaping marketing does not exempt you from their influence. It places you at their mercy. Worth pairing with Win #4 before you dismiss it as abstract.WIN #4 — 125 MPH in a Chevy EquinoxA State Trooper, a tragedy, and a ride averaging 125 MPH until speed felt normal. That is the metaphor for algorithm shifts in marketing: LinkedIn format changes, Instagram profile features, TikTok shorts, YouTube repositioning. Supply used to follow demand. Now the feed often sets the tempo and we call it strategy. Who is chasing and who is leading? How...","thumbnail_url":"https://img.transistorcdn.com/F3zs_C4sBp-e-ZzD3zGrZ1Cs-E7NAHu75ooHheZpqtc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwODI1LzE2MTk5/NjU4NTYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}